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Insightful Snippets to help your Business Grow

Email Marketing 101

Email Marketing 101

One of the fastest ways to increase sales and customer engagement is through email marketing. Yes, even today, in 2016. Unfortunately, one of the fastest ways to alienate all of your customers and flatten out your sales is also email marketing. Do you see the...

Video Marketing for SMBs & Startups

Video Marketing for SMBs & Startups

If there is one thing most start-ups have in common, it is the lack of a marketing budget. When every dollar spent has to equal a sale, it can be difficult to justify doing video marketing, or any "Branding" marketing efforts at all. However, there are many excellent...

Branding: 4 Steps to a Brand Identity

Branding: 4 Steps to a Brand Identity

When I ask start-up founders or small business owners about their branding, they usually answer in one of two ways. T18hey either say  “I have a logo” or “I need a logo”. Most entrepreneurs have no idea what branding really means or why it is especially important for...

Company Values – What are they?

Company Values – What are they?

There are three critical questions to ask yourself when defining your company values: are they accurate, are they meaningful and are they future-proof. If you can’t answer these questions, your values need some work. Before I go any further into advising you on how to...

Should I build my own website ?

Should I build my own website ?

There is no doubt, a website is the centerpiece to your marketing plan. In our article The 5 Must have Digital Marketing Assets for every Local Business we discussed how everything points back to your website, so it only makes sense that you would invest accordingly...

5 Must have Digital Marketing Assets

5 Must have Digital Marketing Assets

What systems and tools should you use to promote your business in today's Digital World ? There is no lack of the latest and greatest marketing platform or tool. Seems like every other month the next "Big Thing" has arrived. Promising to solve all your needs and bring...